Effective Call to Action

A call to action
  • An effective call to action gives the user motivation and a reason why they should act now.

  • It uses words that cause users to feel emotion.

  • A great call to action makes use of FOMO – no one wants to miss out on anything.

  • We use the right words to encourage action.

  • Is focused on a particular product and service – too much choice is bad.

You need an effective call to action. It essential to get your users to act. They are on your website, but you can’t talk to them directly. That is what the call to action is for. It must be powerful and actually cause the users to do something.

Our Services

  • The call to action may be the most important copy on your website. It should be professionally written.

  • We will tell the user why they need to act now.

  • It is important to use persuasive and well-written English to motivate your audience.

  • We will target the message to the appropriate audience and market.

  • One of our main strengths is cultural understanding. We will ensure that the right message reaches the right people in the right way.

The Process

Defining the brief: you will send us an initial brief outlining the scope of the work, the target audience, the call to action you want our help with and style guidelines based on your corporate branding.

We will review the information you submit, calculate how much work we need to do on it, and then get back to you with a proposal. We will include what we expect to do, the time we expect it  to take and then send you an offer.

Once you have received the offer you can either accept it immediately, or arrange a consultation to discuss the project. You are under no obligation to accept the offer until this stage. Once the offer is accepted, we will work on the first draft and send it to you.

There may be corrections, new thoughts, or other input from you. That is expected. We include this revision in the initial quote, so you have the opportunity to give us feedback at this point. Once we receive your feedback, we will make the changes requested, and deliver the call to action. Naturally, we will work with you to ensure that you are fully satisfied with the final product. 

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