Advertising to Global Markets
- Advertising for global markets should be created by experienced professionals, native English-language expert writers.
- It needs to be informative and must trigger the viewer’s emotions.
- You need to address the needs of the target market.
- Adverts should evoke an emotional response.
- They should show how the product or service will solve the viewer’s problem.
- It is important to show how not using the product or service would be a disadvantage – a lost opportunity.
Advertising to gobal markets has always been the primary means of presenting your products and services internationally and growing your business around the world. As with other forms of copywriting, it needs to be intelligently worded with a focus on higlighting the benefits of your products and services.
Our Services
- Writing ad copy is an art. We have been doing it for years and know exactly how to appeal to the English-speaking reader.
- There are cultural differences in how people respond to words, colours and styles of advertising. We are well-placed to tell your English-speaking audience exactly what you are trying to say, taking social conventions and norms into account.
- We are able to write persuasive and informative ad-copy that really causes emotional responses in US and European audiences.
- Our extensive experience outside of Europe gives us the sensitivity we need to translate not just words, but feelings as well.
- Let us help you really communicate with English-speaking audiences.
The Process
Defining the brief: you will send us an initial brief outlining the aim of the advert and the information that you want included, the target audience, the product or service being sold and the format in which you expect the advert to appear (online, billboard, television etc.)
We will review the information you submit, calculate how much work we need to do on it, and then get back to you with a proposal. We will include what we expect to do, the time we expect it to take and then send you an offer.
Once you have received the offer you can either accept it immediately, or arrange a consultation to discuss the project. You are under no obligation to accept the offer until this stage. Once the offer is accepted, we will work on the first draft and send it to you.
There may be corrections, new thoughts, or other input from you. That is expected. We include this revision in the initial quote, so you have the opportunity to give us feedback at this point. Once we receive your feedback, we will make the changes requested, and deliver the ad copy. Naturally, we will work with you to ensure that you are fully satisfied with the final product.